September 4, 2026
Why Brazilian cattle ranching needs its own Yellowstone
Brazilian cattle ranching has impressive numbers, but still struggles to tell its own story. What can a TV series teach us about that?
committed to
a new way of farming,
engaging in dialogue and moving forward.
The Vozes da Pecuária Institute will formalize the Pecuária Tropical Pelo Clima movement, created to strengthen cattle ranchers' representation, collaboration and leadership in building an increasingly sustainable, productive and valued cattle sector.
The Institute is in the process of being formally established.
Represent cattle ranchers in the debates shaping the future of rural communities and the country.
Connect producers, institutions, markets and government.
Turn challenges into agendas and proposals that make a real difference in the territories.
Innovate in communication and explore new ways of telling our story.
September 4, 2026
Brazilian cattle ranching has impressive numbers, but still struggles to tell its own story. What can a TV series teach us about that?
September 4, 2026
On September 10 and 11, in Brasília, Vozes da Pecuária ambassadors will present the findings of a listening process carried out across ten territories in eight states.
September 4, 2026
A tale from the Pantanal about Corote’s new dentures, the job he took to pay for them, and the resilience of someone who can laugh in the middle of a disaster.
In 2025, the year Brazil hosted COP30, the Pecuária Tropical Pelo Clima movement brought cattle ranchers together in an unprecedented initiative to give the sector a voice of its own. This work led to two documents presented in Brasília, marking the first stage of the Vozes da Pecuária project.