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We are
cattle ranchers

committed to
a new way of farming,
engaging in dialogue and moving forward.

A new chapter
to expand our impact

The Vozes da Pecuária Institute will formalize the Pecuária Tropical Pelo Clima movement, created to strengthen cattle ranchers' representation, collaboration and leadership in building an increasingly sustainable, productive and valued cattle sector.
The Institute is in the process of being formally established.

Represent

Represent cattle ranchers in the debates shaping the future of rural communities and the country.

Connect

Connect producers, institutions, markets and government.

Transform

Turn challenges into agendas and proposals that make a real difference in the territories.

Inspire

Innovate in communication and explore new ways of telling our story.

Keep up with Vozes

September 4, 2026

Why Brazilian cattle ranching needs its own Yellowstone

Brazilian cattle ranching has impressive numbers, but still struggles to tell its own story. What can a TV series teach us about that?

September 4, 2026

When territories speak

On September 10 and 11, in Brasília, Vozes da Pecuária ambassadors will present the findings of a listening process carried out across ten territories in eight states.

September 4, 2026

Corote and the lost dentures

A tale from the Pantanal about Corote’s new dentures, the job he took to pay for them, and the resilience of someone who can laugh in the middle of a disaster.

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Turning rural voicesinto action

Vozes da Pecuária is a project that listens to cattle ranchers and local leaders, turning their experiences, challenges and opportunities into clear priority agendas for each region. The new Institute takes its name from the project.

Learn more

Territories andAmbassadors

The territories of Vozes da Pecuária are more than cities or lines on a map. They are regions connected by distinctive production, environmental, social and cultural characteristics that shape different ways of farming, living and thinking about cattle ranching. Each territory has a life and character of its own.

Explore

Change begins when rural communities come together.

In 2025, the year Brazil hosted COP30, the Pecuária Tropical Pelo Clima movement brought cattle ranchers together in an unprecedented initiative to give the sector a voice of its own. This work led to two documents presented in Brasília, marking the first stage of the Vozes da Pecuária project.

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